Thoughts on Design
I actually found this reading very interesting. I knew advertising was more than simple pictures and text but I didn’t realize there were so many different aspects to design. Massimo Vignelli says that the three most important aspects of design are semantic (meaning), syntactic, and pragmatic. However, he then broke down advertising into many different categories from colors, grids, font design and size, and why companies should create or recreate their logos. The fact that so many different categories go into design is almost baffling. When I look at a design I don’t even realize half of the things that he discussed. Looking at ads and logos after, I plan to try and consider why the creatures chose those designs and how my view would change if they used a different color, a different font, a different layout.